Written By Drishti Patel
Edited & Presented By Delhi Royale
Content
Most luxury brands nowadays recognize the significance of catering to their customers' rising desire for diverse technological products. As 2022 marks two years since the pandemic, the luxury business continues to transform in reaction to the unprecedented economic fluctuation. As new technologies are paving the way, the heritage of luxury brand is changing.
Luxury Technology
We have seen many luxury brands enter the tech space in recent years. Earlier, the purchase of luxury items took place inside four walls, but the whole scenario has changed with the incorporation of technology.
Let's have a look at 5 such luxury technology brands relevant today.
1. Louis Vuitton and Burberry: Non-fungible tokens (NFTs)
The rise of the digital world was transcended with the emergence of non-fungible tokens (NFTs) in 2021. NFTs are tokens that are similar to real-life commodities such as paintings, art, and videos. These entirely digital materials provide a new approach for producers to connect with consumers in the virtual world.
Brands Of Technology
Luxury labels like Louis Vuitton and Burberry have collaborated with gaming companies to develop virtual fashion and boost their sales. They are using NFTs to create unique crypto assets that can be sold and swapped online, generating substantial interest and revenue streams.
Louis Vuitton has launched a new video game where players can win up to thirty free NFTs. The game has been downloaded on iOS and Android over two million times. Burberry has also released its brand of NFT gear, such as a jet, wristbands, and shoes for an online multiplayer game.
Game Link: Apple App Store / Google Play
Luxury Tech
2. Rolex: Extended Reality (XR) Project
Rolex is known for its pursuit of excellence in making watches. Now they have taken a step into the tech world as well to offer better services to their elite customers.
Rolex has a head start in the luxury technology product space now that it is in the tech industry as well. Through their app, Rolex now allows watch enthusiasts to try on virtual watches on their wrists before they buy them. They understand that every watch and wrist is different, so the images are scaled accordingly.
Best Technology Brand
3. Porsche: Augmented Reality (AR) Visualizer App
For all the car enthusiasts who want to customize their Porsche, their AR visualizer app allows potential buyers to do just that. Buyers may customize every detail of their car and view it in their garage in 3D through AR.
They did not stop there. The highlight function also lets the users have a look "inside the car" and check to see the technical details like the engine and the chassis. Buyers can easily check the whole car out and even customize it before buying without even visiting a showroom. That's what great customer service is !
App Link: Apple App Store / Google Play
Luxury Technology Products
4. Prada: NFC Technology
Prada is changing the fashion game NFC technology by improving the omnichannel experience. Prada ultimately improves customer service through the blockchains by giving each product they create a unique ID.
Apart from just enabling tracking from the industry to the store, NFC technology will also allow customers to connect with their products. One of the benefits of this integration is that buyers can customize the products they are interested in buying even before it is created.
Technology Brands
5. Gucci: Luxury AirPods Case For Apple Users
Gucci is an Italian luxury brand known for its trendy and unique designs in clothing. They offer high-end luxury fashion and are well-known among the youth. Gucci has now moved into tech as well with Apple!
Gucci has unveiled its luxury AirPods and headphones case called the Ophidia, which is exclusively available on the Gucci online store for Apple users who love the luxurious lifestyle. This luxury case helps preserve the battery of the AirPods and headphones when they are not in use. Apart from this benefit, it also looks amazing!
Gadgets Brands
Conclusion
Many luxury brands have ventured into the tech industry to cater to a whole new generation of customers around the world that demands sustainable luxury products.
Whether it be with luxury products in the physical world or non-tangible offerings in the digital space, there is always something for every interested customer today. These 5 luxury brands are certainly revolutionizing the tech industry, and others will be soon to follow.
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What’s Your Favourite Luxury Technology
References
“AR Watch App - Try on Virtual Watches Using Augmented Reality.” Quytech Blog, 5 Sept. 2018, www.quytech.com/blog/luxury-watch-industries-are-moving-on-virtual-try-on-solutions/.
“BURBERRY-DROPS-NFT-COLLECTION-IN-MYTHICAL-GAMES’-BLANKOS-BLOCK-PARTY.” Burberry Corporate Website, www.burberryplc.com/en/news/brand/2021/Blankos.html.
“Louis Vuitton Celebrates 200 Years with a Game, NFTs, Collabs, and More.” Esquire SG, 5 Aug. 2021, www.esquiresg.com/louis-vuitton-200-louis-celebration-nft-game/. Accessed 1 May 2022.
Nast, Condé. “Louis Vuitton to Release New NFTs.” Vogue Business, 14 Apr. 2022, www.voguebusiness.com/technology/louis-vuitton-to-release-new-nfts.
“Online Exclusive Ophidia Case for AirPods Max.” Gucci.com, 2022, www.gucci.com/us/en/pr/gifts/gifts-for-men/small-leathergoods-for-men/online-exclusive-ophidia-case-for-airpods-max-p-675995HUHUM8745.
Prada to Leverage NFC to Authenticate Fashion Products ⋆. 31 Aug. 2021, alertify.eu/prada-to-leverage-nfc-to-authenticate-fashion-products/. Accessed 1 May 2022.
See How Technologies Are Pushing Luxury Brands into the Future. 14 Feb. 2022, tricksguru.in/see-how-technologies-are-pushing-luxury-brands-into-the-future/. Accessed 1 May 2022.
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